By Dhammika Ratnaweera
Sri Lanka Cricket (SLC) has signed a three-year partnership with My Cola Beverages (Pvt) Ltd as the ‘Official Carbonated Beverages Partner of Sri Lanka Cricket’ effective from 1st July 2020. Under the latest partnership, My Cola Beverages will have the right to engage in the sale, distribution, dispensation, and service of Carbonated Beverage to all players, event attendees, officials, guests, and VIPs at hospitality enclosures, accredited journalists, media persons and TV crew in all matches, whilst in return, My Cola will make a significant investment towards the promotion of the game of cricket in Sri Lanka.
“We are happy to have My Cola Beverages as our Carbonated Beverage Partner and appreciate their passion to be involved in working with Sri Lanka Cricket, which is passionately followed by fans from across the world, “ said Mohan De Silva, Sri Lanka Cricket Secretary, at the official partnership signing held on today (1st July) Shangri- La Hotel in Colombo. SLC Secretary further added “The timing of this sponsorship also marks a significant moment for the game of cricket, which is gearing up to revive active competition for the benefit of the game and its fans, following the stoppage of all forms of cricket in the recent months, due to Covid-19 pandemic.”
My Cola Beverages Pvt Ltd Executive Director/CEO Sharm Fernando said “It is indeed a significant milestone in our 16-year old history to be appointed the Official Carbonated Beverage Partner of Sri Lanka Cricket which is the only international brand of Sri Lankan origin. We consider it as a reward for our tireless efforts in the recent part to develop a range of beverages of delightful flavours and quality on par with international brands,”
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