Since January 2022, Casino has been associated with the world of rugby through its association with French international Antoine Dupont and the French Rugby Federation, supporting France’s 15s and Sevens national teams. By becoming an Official Supporter of rugby’s showcase event, Casino reinforces its involvement in rugby and increase its visibility ahead of Rugby World Cup 2023.
CASINO AND RUGBY, A STRONGER COMMITMENT
After signing Antoine Dupont, captain of the French 15s national team, as ambassador and then partnering with the French Rugby Federation and its national teams (including 15s and Sevens, men and women), this new commitment illustrates Casino’s desire to promote sport as an essential tool to promote good nutrition and health, aligned with France 2023 and its own CSR ambition.
As part of the agreement, Casino will benefit from a sectoral exclusivity. Until 30 October 2023, Casino’s customers will be able to take part in contests in stores, via the commercial application Casino Max or via mailings. In stores, FFR and Rugby World Cup 2023 merchandise will be sold from and July 2023, respectively.
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