Celebrations are taking place throughout France to mark the 100-day countdown to the start of Rugby World Cup 2023 – set to be the most popular edition in the tournament’s history.
With a little under three months to go until the best players on the planet arrive in France, final preparations are underway for rugby’s 200th birthday party, which promises to showcase the sport’s power to bring people and communities together.
The countdown is on
The Webb Ellis Cup arrives in Paris on an Emirates A380 with bespoke Rugby World Cup 2023 livery and will pass from world champions South Africa to hosts France, a symbol that the countdown is truly underway, with attention then turning to activities across the 10 host cities, culminating in a spectacular light show set to transform the Arc de Triomphe in Paris.
Meanwhile, the tournament medals will also be unveiled, cast entirely from recycled mobile phones donated by fans and community rugby clubs, reflecting the unique connection which will be enjoyed by players and fans in France and the tournament. They also reflect rugby’s commitment towards future environmental sustainability.
The most popular rugby event ever
Tournament organisers have today revealed new public survey results (BVA survey undertaken with 1,500 French national representatives between 20-27 March, 2023) that point to the most popular and impactful Rugby World Cup ever as rugby fever takes hold.
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