IPC digital channels enjoyed a record year in 2024

The International Paralympic Committee’s (IPC) digital channels enjoyed a record year in 2024 with an unprecedented number of video views, engagements and followers.

Helped by the success of the Paris 2024 Paralympic Games, content on the IPC’s channels recorded more than 1.6 billion video views, an 81 per cent growth compared to 2021, the year of the Tokyo 2020 Paralympic Games.

During the Paris 2024 Paralympic Games, there were 305 million video views across the IPC’s channels, a 35 per cent increase compared to Tokyo 2020. The number of engagements grew to 16.1 million, 24 per cent more than the previous summer Games.

The number of internet searches also broke the one billion-barrier for the first time, underlining the growing global interest and engagement in the Paralympic Games.

In the two weeks leading up to the Paris 2024 Paralympic Games Opening Ceremony, IPC digital channels enjoyed 225 million video views, a 448 per cent increase compared to the same period for Tokyo 2020.

Across the whole year, the IPC’s social channels generated nearly 91 million engagements from more than 7,400 posts.

The IPC finished the year with more than 8.9 million followers across all platforms. TikTok is the most popular with 4.7 million followers, while both Instagram and YouTube achieved more than one million followers each during 2024.

Craig Spence, the IPC’s Chief Brand and Communications Officer, said: “The record-breaking IPC digital figures for 2024 highlight the growing global appeal of the Paralympic Games, in particular among younger audiences who are not just big sport fans but socially conscious and big supporters of the IPC’s inclusive vision.

“By working with several digital platforms, we were able to maximise the global reach of the Paralympic Games. Following the London 2012 Paralympic Games we were delighted to finish the year with more than 100 million video views, so to achieve more than 1.6 billion just over a decade later is fantastic, shows tremendous progress, and is testament to the work of Team IPC and the support of digital platforms.

“With LA28 on the horizon, it is greatly encouraging that USA was our best performing market, giving us a strong platform to build from over the coming years.”