By Dhammika Ratnaweera
Dialog Axiata PLC once again come forward to join hands with Sri Lanka cricket. Committed to empowering the homegrown talent of sportsmen and sportswomen at national and international level, Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, will continue its long-standing partnership with Sri Lanka Cricket (SLC) till 2023 as the ‘Official National Team Sponsor of Sri Lanka Cricket’. Dialog will help enable the growth of both men’s and women’s national cricket teams across all forms of the game.
Dialog took on the mantle of powering cricket, the national sporting passion of Sri Lankans on 1 June 2013. This partnership renewal will extend till September 2023, forging a decade-long alliance with Sri Lanka Cricket and the sporting team that is close to the hearts of all Sri Lankans.
Speaking at the occasion Minister of Sports Namal Rajapaksa stated: “I would like to take this opportunity to thank Dialog Axiata, who has been a strong, encouraging and long-term partner of Sri Lanka sports and whose tireless efforts have enabled the development of Sri Lanka sports over the years. We truly believe that this partnership will enable more opportunities in the future for talented youth in Sri Lanka to shine in the national and international arena.”
“As the ‘Official National Team Sponsor, it is with great pride that we extend this decade long commitment with Sri Lanka Cricket. Our customers have honoured us by establishing Dialog as Sri Lanka’s premier connectivity provider, serving over 15 million consumers, homes and enterprises with our portfolio of mobile, broadband, fixed and digital television services, and it is a singular privilege to join our customers and fellow Sri Lankans in their passion for cricket and the quest for continued excellence in the international arena,” said Supun Weerasinghe, Group Chief Executive of Dialog Axiata PLC.
“Having Dialog Axiata as the ‘Official National Team Sponsor’ of Sri Lanka Cricket augurs well for the game of cricket, and for the Sri Lanka cricketing brand, as both entities share the same value of looking at the future and enhancing the value to our audiences” stated Shammi Silva, President of Sri Lanka Cricket. He further added: “Sri Lanka Cricket is looking forward to working together with Dialog in order to provide greater value to our sponsors whilst delivering on our reputation for excellence on and off the field.”
Dialog Axiata is proud to sponsor the Sri Lanka National Cricket, Rugby, Volleyball and Netball teams. The Company also has a close association with the President’s Gold Cup Volleyball, National Junior and Senior Netball tourneys, Club Rugby, Premier Football, Schools’ Cricket, Junior Volleyball and Paralympic sports – whilst also powering the Army Para Games, National Para Games and the Sri Lankan contingent to the Olympic and World Paralympic Games.
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